Automechanika Riyadh unveils nanotechnology’s potential to transform Saudi automotive aftermarket industry
Riyadh..Fadwa Abdel-Hay
As the worldwide nanotechnology market value is expected to reach $306 billion by 2025, the role of nanotechnology is shaping the future of the automotive aftermarket industry in Saudi Arabia. This was discussed in detail at Automechanika Riyadh, which concluded today at the Riyadh International Convention and Exhibition Centre (RICEC).
With the Kingdom’s extensive giga projects such as NEOM and the Red Sea Global striving to position themselves as global hubs for innovative and sustainable transportation solutions, and with 600,000+ vehicles estimated to be produced per year in the Kingdom, the technologies transforming the automotive industry are now in the spotlight.
According to Hesham Ahmed Mehani, Technical Office Director, O2ProFormance, who spoke at the Automechanika Riyadh Academy, nanotechnology can significantly impact the industry by improving vehicle durability, efficiency, and environmental sustainability. By replacing traditional materials, nano-engineered materials could significantly extend the life span of automotive parts, enhance fuel efficiency, help create stronger materials, and reduce emissions through design and manufacturing.
“The nano-revolution is more than a trend; it is a paradigm shift in automotive care and protection. Embracing nanotechnology redefines industry standards and elevates vehicle maintenance levels,” Mehani added.
In Saudi Arabia, national standards bodies such as the Saudi Standards, Metrology and Quality Organisation (SASO) and the GCC Standardisation Organisation (GSO), both of whom have been represented by prominent speakers at Automechanika Riyadh, play an essential supporting role in helping to align nanotechnology applications with regional standards to foster innovation while ensuring safety and quality.
The automotive industry is also increasingly adopting nanotechnologies in real-life applications. A notable example is Hyundai, which signed a deal with Saudi Arabia’s Public Investment Fund to establish an auto plant worth over $500 million in the Kingdom. Hyundai recently introduced six nanotechnologies that would be crucial growth drivers in future mobility, ranging from self-healing polymer coating to radiative cooling films on car windows. These applications represent a significant step forward in the automotive industry and provide a glimpse of future possibilities.
Bilal Al Barmawi, CEO and Founder of 1st Arabia Trade Shows & Conferences, said: “Automechanika Riyadh has showcased cutting-edge advancements in nanotechnology and has united more than 8,000 industry leaders and innovators from across the globe, setting new benchmarks for the automotive industry in the region.”
Held under the patronage of the Ministry of Investment at the Riyadh International Convention and Exhibition Centre (RICEC), this year’s edition of Automechanika Riyadh recorded a 448% increase in exhibitor numbers with more than 340 exhibitors. With 26 countries represented at the three-day showcase, Automechanika Riyadh has cemented its position as the leading trade fair for automotive parts, accessories, equipment, and services in Saudi Arabia.
Aly Hefny, Show Manager, Automechanika Riyadh, Messe Frankfurt Middle East, added: “Reaffirming its status as the premier trade fair for the automotive aftermarket in the region, the show is driving forward the automotive sector, aligning with Saudi Arabia’s vision for a sustainable and technologically advanced economy.”
Automechanika Riyadh concludes today, Thursday, 2 May. The Automechanika series continues in Dubai from 10 – 12 December 2024 at the Dubai World Trade Centre, while Automechanika Riyadh returns next year from 28 – 30 April 2025
